User Journey — May 2026

MY DREAM
MY PATH

From confused scrolling at 11pm to finding a career that actually fits — this is how Hakim finds his path through MDMP.

See the journey ↓
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Chapter 01 — Before MDMP
Chapter 02 — The Discovery
Chapter 03 — TikTok & Instagram Content
Chapter 04 — The Platform Experience
Chapter 05 — The Ripple Effect
Chapter 01 — Before MDMP
Chapter 02 — The Discovery
Chapter 03 — TikTok & Instagram Content
Chapter 04 — The Platform Experience
Chapter 05 — The Ripple Effect
Profile — The Lost Teen
HAKIM
17 · Texas · Scrolling at 11pm
"He's not giving up — he's just guessing."

Hakim is trying to figure out his dream life and his career path. He doesn't have a plan — he has questions with no good answers.

He picks up random jobs. Tries side hustles. Tells himself "maybe if I just try business, something will click."

Every door he knocks on leads to the same wall: general advice, dead ends, and more questions than he started with.

Where he turns for help

Every door.
A dead end.

👥
Friends
Lost, just like him
They want to help — but they're just as lost. General advice. Dead ends. More questions than answers. They share what they know, which isn't much.
👨‍👩‍👦
Adults
"Try AI. That's where the money is."
Some aren't around enough to go deep. Others mean well — "Do something in tech." They share what they've seen, not what's possible for him.
🏫
School
A list. No follow-up.
His teacher points him to the counselor. The counselor is juggling hundreds of kids. She hands him a list — six resources, go explore. The school is big. The support is thin.
📱
Online
Random videos. 45 questions. Gone.
He finds random videos about jobs — but nothing feels like it's talking to him. He tries an assessment. It's 45 questions long and leads nowhere. Then a dance video autoplays. Just like that, he's gone.
Chapter 02 — The Discovery Moment

Then one day.
Mid-scroll.
He sees something.

On TikTok — a real person, a real career story, a real path. Something that feels like it could actually be talking to him. He stops scrolling. He watches. He watches again.

@mydreammypath · "Your future career is out there. Let's go find it."
Tap to play
Chapter 03 — Content that hooks him in

9 posts.
One platform.

Every post is a doorway. Each one meets Hakim where he is — mid-scroll, curious, with 15 seconds of attention to spare.

01 TikTok
Career videos — teasers
15 sec · fast cut · high energy
A career expert talks directly to camera — what they do, how much they make, how they got there. "I make $90K. Own a tech company. Got here through the military — no combat, no degree, just a path nobody told me about."
CTA
Watch the full video. Get the full career breakdown + your personal archetype.
02 TikTok
Career video — deep dive insights
60–90 sec · interview style · subtitles on
Career expert sharing real tidbits on their journey. 3 things they wish they'd known at 17. MDMP logo end card. Branded, credible, native to TikTok.
CTA
Watch the full video. Get the full career breakdown + find your archetype. Link in bio.
03 TikTok
What archetype will you get?
15–30 sec · quiz-style reveal energy
3–4 archetype cards flipping — The Creator, The Builder, The Investigator, The Helper. Slot machine energy. Scrolls through, pauses, glows, locks in. One reveals: "This one's you."
CTA
Which one are you? Take the My Dream My Path assessment. Link in bio.
04 TikTok
Assessment questions — vibe check
30 sec · recorded or animated · no slow intros
"This isn't your school counselor's career quiz. It's a vibe check." 2–3 questions scroll across screen: "When you lose track of time, what are you doing?" "If fear wasn't in your vocabulary, what would you build?"
CTA
Take 3 minutes. Find your dream, your path, and what work energizes you.
05 TikTok
Meet the AI Coach
Short reel or carousel · educational · snackable
Intro to the MDMP AI brand rep. Career intelligence drops — trends, job comparisons, salary facts, industry insights. "AI is creating 97 million new jobs. Here are 5 nobody's talking about." Illustrated, animated, in explainer mode.
CTA
Ask the AI Coach anything — mydreammypath.com
06 TikTok
Career card — snippets
15–30 sec hook clip · card reveals
2–3 career card snippets. Each card shows the archetype + 2–3 career titles. "THE CREATOR — Graphic Designer · Film Director · UX Researcher." Card flipping energy. Bold MDMP brand colors.
CTA
Find your card — learn more, explore and save your top cards. Link in bio.
07 TikTok
No B.S. advice — MDMP style
15–30 sec reel or bold quote card
Real talk. No corporate speak. No fluff. Full MDMP brand voice — straight-up, daring, irreverent. "Stop waiting to feel ready. Confidence doesn't come before the thing. It comes from doing the thing."
CTA
Full career cards, assessments + more at the link.
08 TikTok
The community challenge
Reel launch post + ongoing UGC
#MDMPChallenge: Interview a career expert — could be anyone. Your parent's colleague, your neighbour, someone from your community. Ask them: "How did you get here? What do you wish you'd known at 17?" Post the clip, tag @mydreammypath. Prize: MDMP merch or a career development course.
CTA
Drop your entry — #MDMPChallenge · mydreammypath.com
09 TikTok
Daily user stories
Branded story card — static or short reel
Real user profiles. Their archetype result, their dream, their path statement. "This is Hakim. 17. Texas. He came in not knowing what he wanted. He left with a direction. What's your story?"
CTA
Share yours — take the assessment at the link · mydreammypath.com
10 TikTok
Paid content creators
Paid partnership · near-peer creators · amplified reach
Partner with 2–4 trusted TikTok creators who already speak to the MDMP target audience — young, credible, near-peer. Each creator delivers 2 TikToks + 1 Instagram Reel introducing MDMP through their own story. Best performing post is boosted with paid spend to extend reach beyond organic.
CTA
Find your dream, find your path — link in bio · mydreammypath.com
Chapter 04 — The user journey

A continuous cycle.
Not a funnel.

Six stages. Each one leads naturally to the next. The cycle restarts every time Hakim shares — pulling someone new into it.

1
Discover
TikTok · Instagram · YouTube · Facebook
"Wait, is that actually a real career? Could that give me my dream life?"
2
Connect
TikTok · Instagram
"Do I see myself in this? Does someone out there actually get what I'm going through?"
3
Engage
MDMP Website / Platform
"What am I actually good at — and what does that mean for my future?"
4
Reflect
MDMP Platform · Instagram Stories
"Is this actually possible for someone like me?"
5
Apply
MDMP Platform · AI Coach
"What do I actually do next and where do I start?"
6
Share
TikTok · Instagram · Facebook
"Who in my life needs to see this?" → Cycle begins again for someone new.
MY DREAM MY PATH DISCOVER CONNECT ENGAGE REFLECT APPLY SHARE
Content engine

5 pillars.
5 platforms.

One career video becomes 20+ pieces of content. Every post drives back to the platform.

Content pillars
Career Videos
Archetypes & Cards
Assessment Questions
AI Coach
Community Challenges + Content Creators
Distribution platforms
TikTok
Reach & momentum
12–20s hooks · 5–7×/wk
YouTube
Hub & depth
Full interviews · SEO
Instagram
Community & stories
3 feed posts + daily stories
Facebook
Parents & educators
3–4 posts/wk
Ed+ Email
100K educator pipeline
6 sends · pilot period
mydreammypath.com
Assessment · Career Archetypes · Career Cards · AI Coach · Next Steps

Every piece of content is a doorway back to the platform.
Chapter 05 — On the platform

Hakim lands.
Everything clicks.

The platform delivers the payoff everything has been building toward. Assessment, archetype, career cards, AI Coach, next steps.

1
Takes the 3-minute assessment
It feels like a vibe check, not a test. Real questions. No wrong answers. Hakim loses himself in it.
"3 minutes. Real questions. No wrong answers."
2
Archetype is revealed
THE BUILDER — "You fix what's broken." Cards slide in. He reads it twice.
"This one's you."
3
Career cards load
EV Technician. Civil Engineer. Product Designer. Cybersecurity Analyst. He saves his top 3. These are careers he'd never heard of — attached to a version of himself he can actually see.
4
Full career interview — Tamekia Foley
Air Force Data Operations Investigator. Makes $90K. Owns a tech company. Got here through the military. No combat, no degree — just a path nobody told her about.
"If you're 17 and have no idea what you want — that's exactly where I started."
5
AI Coach outlines next steps
Which certifications to look at. Who to connect with. What to do this week. Not vague advice — a real starting point tailored to his archetype.
6
Watches a mindset lesson on networking
He didn't plan to. But it came up next in his path. He watches the whole thing.
"This is actually cool."
✓
Hakim · 17 · Texas · Archetype: Builder
Dream: EV Mechanic  ·  Path: Internship at Tesla
He came in not knowing what he wanted. He left with a direction.
Chapter 06 — The ripple effect

Hakim shares.
The cycle begins again.

One user becomes many. The algorithm, the community, and the families do the work.

TikTok · Peers
His friends see the archetype card
Hakim shares his archetype card. His crew sees it. "Which one am I?" Three of them take the assessment that night. The loop restarts — for each of them.
Facebook · His dad
Dad finds MDMP through Facebook
His dad sees an MDMP post in a parent group. "Ask your teen this one question tonight." He tells Hakim's sister to check it out. The platform reaches a whole new household — through the adults in Hakim's life.
Instagram · User Stories
Hakim's story becomes a post
"This is Hakim. 17. Texas. Archetype: Builder. Dream: EV Mechanic. Path: Internship at Tesla." Real person. Real result. Posted with his permission. Others see themselves in it.
#MDMPChallenge
He interviews someone from his neighbourhood
Hakim posts the clip. Tags @mydreammypath. Uses #MDMPChallenge. Wins the career development course. Becomes part of the community he once scrolled past — now he's feeding it.
MVP reach model · July–September 2026

The numbers.

392K
Total reach
(paid + earned)
39K
Estimated
clicks
7,800
Assessment
starts
3,900
Assessment
completions
1,560
Platform
sign-ups

$10K media spend · $5K creator budget · 100K educator pipeline · Grounded in Reel Genius live data